This is my initial questionnaire that I used to work out who our target audience would be and their opinions on certain aspects of horror. From this I have now analysed my results:
From this graph, our target audience should be between 15 and 25. Young characters could be used so that the audience can relate in some way.
The majority of people asked visited the cinema once or twice a month. Regular visitors to the cinema will be constantly exposed to new films being advertised, so when promoting a horror film, an eye catching poster and gripping trailer will be important.
The most effective way to encourage someone to see a film is by word of mouth. If someone has given a film positive comments, it's much more likely that their friends and family are going to see the film rather than trust a review that a stranger has wrote.
This graph shows that there is a big spectrum within the horror genre, and that there is a lot of difference in opinion as to which is the best. From my survey, most people like thriller/suspence.
Most people think horror films are rated correctly.
This graph shows that there is a mixed view on what is the most important attribute in a horror film. It's a balance of a lot of things to create an exciting balance.
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