Audience Profile

Our film is a psychological horror which is primarily aimed at 15-35 year olds. The audience will probably be interested in possession and branding, and enjoy watching horror films. The is no specific target gender for our film, as I think it could appeal to both males and females. Also it is not exclusive of any individual ethnicity or belief as there will be nothing offensive in our film. The complex order in which we have put our scenes will require the audience to have a fair level of intelligence, it is important that they understand that the first scene is a flashback.

The certificate rating given to our film will be 15 which will mean that the lowest ages of our target audience will be able to view it. I think that sometimes the certificates given to films are sometimes abused, and in turn the films are viewed by audiences younger than specified so for this reason there will be no offensive swear words and no prolonged focus on violence which could be learnt or repeated. This certificate rating also restricts the films which could show our film trailer. It could only be shown before films that were also rated 15 or higher, this could work to a disadvantage as not all people from the top end of our target audience would go to see 15 rated films so we would have to make sure it was shown before a wide variety of films to make sure our target audience is fully covered. Also, advertising the film in magazines and on television (after watershed time) will make sure all our target audience sees the marketing attempts.